Kristen Bower


2021 PHS Philadelphia Flower Show

The PHS Philadelphia Flower Show is Pennsylvania Horticultural Society’s annual fundraising event and is the largest indoor flower show in the world. In 2021 the show moved outside for the first time due to the pandemic. For the theme “Habitat: Nature’s Masterpiece,” I illustrated a bird and pollinators enjoying flowers that would be blooming at the show in June at South Philly’s FDR Park, with the iconic Olmsted Pavilion and lake in the background. Work produced for the show included print and digital ads; social media, website, and email graphics; outdoor advertising such as billboards, bus shelters, and bus sides; merchandise for the show store; and place ID, way-finding, and exhibit signage.
Awards received at the International Festivals and Events Association (IFEA) annual Pinnacle Awards: gold for best promotional poster and bronze for best pin/keychain.
Featured below: poster • candy tins • sweatshirt • mug • coaster • keychain • tote • social media post • digital ad
Poster design for 2021 PHS Philadelphia Flower Show. 2021 Flower Show merchandise - truffles tins. 2021 PHS Flower Show merchandise - sweatshirt. 2021 PHS Flower Show merchandise - mug and coaster. 2021 Flower Show merchandise - keychain. 2021 PHS Flower Show merchandise - tote. 100 days until the Flower Show social media post for the 2021 PHS Flower Show. 2021 Flower Show digital ad.